Hello and welcome to Reality Sucks, a blog that takes you inside the paradise worlds created by advertising media and then slaps you in the face with a heavy dose of harsh reality.
I’ve been in the advertising business for 25 years (my God, has it been that long?!) and I love the business passionately and think it’s one of the most creative industries imaginable. It’s salesmanship, enthusiasm, persuasion and human motivation all wrapped up in one. It never gets boring and I don’t imagine it ever will.
There’s the real world that we all live in, let’s call this world “reality,” and then there’s a parallel universe created by advertisers in which we would all love to live, if only it really existed. After years of carefully exploring the differences between these two worlds I have come to the following conclusion:
Alas my dear readers, if I have any, reality will never live up to the promise of the parallel universe created by me and my fellow advertising executives in our attempt to profit from the unfulfillable yearnings of our fellow man.